What Good Does Design Do For Business?

Here Thomas Lockwood proposes the Design Mix, a set of principles that define how design adds value to business.

By Thomas Lockwood

Have you noticed how similar some products are becoming? A Tesla and a Lotus, that’s an easy one. But I’m talking about the similarities between seemingly disparate objects, ink_brand_00like an Audi car and Oakley sunglasses, a 3M stapler and an Alessi teapot, or a Starbucks café and your bank lobby. Consumers love cool design, and, in case you haven’t heard, companies are catching on. Investing in the design process can be a sustainable business advantage, because it tends to lead to five things: Continue reading

By IDS Promo