Tips on Using Promotional Products in Your Business

Giving out promotional products is a great way to keep your name in front of past and potential customers. Use this advice to choose the best way to use promotional items for marketing your business.

promotional productsRemember the days when a company would print their company logo on everything? Pens, mouse pads, mugs—even socks! Remember when your holiday gift was a delightful gift bag that included a pen, a shirt, and a candy bar—all with the company logo?

It’s not quite as over-the-top as some companies used to make it but promotional products are still a key part of a company’s advertising strategy—and they should be when done right.

Here are some tips regarding choosing and using promotional products with your business.

What to Give Away

Almost anything you can think of can be turned into a promotional item.

Some of the more common and most successful promotional items include:

Pens and other writing instruments
Apparel (t-shirts, hats, outerwear, etc.)
Water bottles
Reusable shopping bags
Logo or No-go?

You probably assume that every promotional item should have your company logo on it. After all that’s the point of advertising, right? Not necessarily.

Sometimes personalizing the item for the client makes more sense. Putting a good customer’s name on a ballpoint pen, water bottle, or reusable shopping bag ensures they will use it – and tell others where they got it.

by Tim Parker