As someone who has ordered his fair share of promotional products, I can tell you firsthand that sometimes promotions work and sometimes they bomb. And, very often, promoters find themselves too caught up in the daily rush of trying to make a profit and satisfy customers to take a moment to analyze the reasons their promotions are not always successful.

Here is a list of what I have found to be the eight deadliest sins (I call them “Promotion Killers”) that companies commit when planning and executing a promotion.

Continue reading →